The Crush Test

My husband has been reading a book entitled, “Branding Faith.” He read something to me that caught my attention. The Coca Cola Bottling Company wanted someone to design a bottle that could retain its distinction as a Coke even if it was crushed. In 1915 the Root Glass Company designed a bottle that would pass the crush test. Today, this bottle is the most recognized icon in the world; even in the dark. God designed His church to be the church regardless of what is happening around them. Jesus said, “And I say also unto thee, That thou art Peter, and upon this rock I will build my church; and the gates of hell shall not prevail against it” (Matthew 16:18 in the King James Version of the Holy Bible).

Prayer: Thank You, Lord, for designing a church that will stand the test of time and remain the church.

Devotion by: Kaye Singleton

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s